About Us

Our Affiliations


Midlands Meander
In 1985, a small group of inspired artists and crafters founded the Midlands Meander Association. They realised that by co-operating and marketing together they could sell their wares from their homes and studios, living out the simple and creative lifestyles they had chosen.This concept has evolved into what is today a vibrant and successful country tourist route, offering arts and crafts, food and hospitality, birding and historical tours and a wide variety of other outdoor experiences. Self-funded and run by volunteers, the collective remains commited to the original spirit of co-operation and the simple country values of family, community,honest livelihood, good living and caring for the environment and for the surrounding community.

Craft Guild
In order to preserve and promote the tradition of excellence in their talent and craft, a group of original Midlands Meander members have formed the Craft Guild.Groundcover is a member of the Craft Guild, a group of outstanding, KwaZulu-Natal Midlands-based artists and crafters collaborating together and marketing one another.Guild members are passionate about their work and uncompromising about its quality and originality.They care about their local community and environment, from which they draw inspiration and where they have recruited most of the people they employ. Click here to view the other members of the Craft Guild.

Open Africa
Open Africa is a social enterprise that establishes tourism routes that offer travellers’ authentic experiences while generating income for local businesses in rural Africa.

Groundcover's Products
Take a tour through our workshop and learn how we make our products.
Groundcover Workshop
Read more about our one hundred year old shop situated on our farm.
Groundcover's Leather and Soles Read more on how our fine handcrafted leather and accessories are made.
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