Groundcover Leather Company was founded in 1990 by Justin and Amanda McCarthy. A family business located on a farm in the KwaZulu-Natal Midlands of South Africa, Groundcover is the expression of a lifelong passion for leatherwork and a search for a meaningful livelihood.
From small beginnings we have grown into a sensibly sized, sustainable enterprise and have become well known as makers of original, finely handcrafted leather footwear and accessories. Thanks to the quality of our product, the skills and dedication of our artisans, our old-fashioned customer service and our brand’s association with ‘goodness’ in every way, we have been able to thrive in the face of tough economic conditions and the worst effects of globalisation.
The single most important reason for our success has been the people who make up the Groundcover family. We have been working with one another for a very long time. Together we share vast experience and depth of skill, which, along with our small size, has allowed us to remain creative and innovative, and to master a variety of constructions and techniques for different types of footwear.
On 2nd July 2010, Justin was tragically killed on his mountain bike while training for a bike trip to the Himalayas. Don Tully, with a lifetime of experience in the leather industry, has taken over as the Manager. He fitted into our ethos and way of thinking with ease, and now is a most valued member of the team.